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Editorial Purpose
Editorial purposes refer to the use of assets or rights for factual, informative, or newsworthy purposes. This includes the description or depiction of newsworthy events and their dissemination to media outlets and media sources, such as independent reporters, columnists, and journalists who reach audiences via blogs and other forms of new media. It expressly excludes any commercial or non-editorial uses such as advertising, sales, promotion (other than a media outlet’s self-promotional use that depicts a use made for Editorial Purposes), marketing, merchandising, or the sale or licensing of images to third parties for any non-editorial or commercial use. In respect of the use of images, usage for or in connection with certain classes of products or services will not constitute Editorial Purposes and would require separate prior written approval from copyright owners.1